Salt Lake City Council

Reels

Short videos for Council social. The first one won a 2025 PRSA Golden Spike Award.

• 2025 PRSA Golden Spike Award winner

The City's rules

I didn't make Salt Lake City's brand. The City's design team sets the standards for the logo, colours, fonts, icons and templates, and every department follows them, Council included. These are the ones that shape every piece.

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  Logo

  The Sego Lily is the City's logo. On Council work it's paired with the district's name as a sub-brand, the same lockup every time. The City's more formal Corporate Mark is kept for letters, ordinances and legal documents, so it stays off social.

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  Colour

  The City palette has four primary colours, eight secondary and four neutrals. I pick from it and check the contrast, so the text stays readable at feed size and on a flyer.

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  Type

  The City's fonts are Open Sans and Lora. On these pieces Open Sans carries the headline and Lora italic carries the supporting lines. When a tool doesn't have them, the fallbacks are Roboto and Georgia.

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  Icons

  Icons come from the City's own set, not a stock library, so a Council post and a department post look like they come from the same city.

The work

The brand gives me the parts. Picking the photo, building the layout and deciding what gets read first is the job.