I run social for three Salt Lake City Council district accounts and post for the main Council page: planning, shooting, editing, writing, translating, and answering the comments. Bilingual in English and Spanish.
Since I started in November 2024. Reel views are compared with the year before I joined.
428,000+reel views tracked in Sprout Social
1,261%more reel views on District 2
597%more reel views on District 4
334%follower growth on District 4
85 → 422District 2 followers
800+posts published
The award-winning reel
2025 Utah PRSA Golden Spike Award · Best Rookie Tactic
The “what are you listening to?” trend, flipped. Instead of a song, the answer is last week's Council meeting.
What I do
Public Engagement Communications Specialist at the Salt Lake City Council. Intern from November 2024, promoted in January 2026.
Plan and publish
About 90% of the content for three district accounts on Instagram and Facebook, plus posts for the main Council page.
Shoot and edit
Photo and video at 10+ Council events a year, edited and delivered the same day.
Write and translate
Social copy with the comms team, and Spanish versions of posts.
Community
Comments and DMs across every account, and a weekly comments report.
Reels
Helped start the Council's reels push and set the first brand guidelines for Council reels.
Design
Graphics and flyers in Photoshop and Illustrator, inside the City's brand. See how →
On the feed
Posts across the district accounts.
Motion
Video I shot, edited and animated.
Felt Right — Ripple ceiling tile install tutorial. Shot, edited and animated for the client.Council PSA — e-bike safetyProcess — making the Gio Reyna graphic
Before the Council
Utah Homes OP
Social media manager and the only designer, 2022–2024. Ran the accounts and made the listing graphics and marketing materials.
Prince Designs
Social graphics, brand collateral and video for two to three clients at a time, 2024.
Fine Mess
Freelance art director, 2026. Co-directed two campaign shoots and made launch content for social, web and marketing.
Sprout Social · Meta Business Suite · Instagram · Facebook · TikTok · YouTube · X · Premiere Pro · After Effects · Photoshop · Illustrator
